Barbarella style is back in fashion: high engineering and top performances are born in space labs. We are not talking about Star Wars, we are talking about cosmetics. Technology shows a personal side at last, it paints itself in poetic tones and it dreams about beauty: that’s the Beauty Big Bang!
Science at the service of well-being shows its femininity with new benefits and ritual skin care. This trend, which clearly evokes neuroscience, aims at a fusion between virtual reality – they way we would like to appear – and real life, i.e. what reflects us and makes us feel good. Creativity gets even more visionary if we put ideas in concrete form, for a regained well-being, expressing both body and soul. Of course, this romantic scientificity wants to improve our life in a holistic way.
Spirituality appears in personal care, and it turns into a beauty ritual. Balance and nature are contained in a “neurocosmetic” whose colour, fragrance and texture can activate the senses and influence our mood.
THAT’S TECNO-POETRY WHERE THE WILL TO EXPRESS OURSELVES IS A BIG HIT AND WHERE EVEN ART WANTS TO CHANGE THE WORLD.
IT’S A FEAST FOR THE SENSES AND FOR PROGRESS.
Now our beauty products are exercise for our fantasy, surreal – enabling us to get into contact with our own Self through a deep stimulation of our senses.
Now it’s time to dream about…future?
From dreaming to reality is but a short step, so Bregaglio Labs have decided to transfer this trend into formulation ideas.
Follow us into the fascinating voyage of TECNO-POETRY, made of beauty rituals and self-care and you will find products for any necessity: detergency, treatment, skin care and make-up.