Bregaglio turns coolhunter! 

How so? Through exploring the cultural mood of the moment, observing new street fashion, travelling, capturing forward trends from this country or that city.
Trying to guess what tomorrow will bring through a continual muddying between art, fashion, gastronomy and beauty.
The search involves studying shop windows and visiting exhibitions, bars, clubs and metropolises.

Trying to intercept people’s passions and pleasures today!
Bregaglio is a company that thrives off imagination…
Coolhunting is all about predicting trends to find out what links marketing to our laboratory and business!

The Bregaglio Observatory is curated by our coolhunter Cristina Minelle @cribeauty_cool

Two steps in the new World

Times have changed. Today, the future of cosmetics and indeed of other sectors, resonates with sustainability. Are we talking about survival, awareness or resistance to these new times? Maybe it’s…

Surreal Shaman – episode 3

Coolhunter Cristina Minelle chats with technical service Katia Tudisco about Surreal Shaman. Surreal Shaman, is our third visual bpodcast  and the first one for the nutraceutical sector!  You can access it now…
Il tenebrismo nel beauty

Immersed in tenebrist darkness

The term tenebrism is used to describe a certain style of painting introduced by Caravaggio just before  the Baroque. It casts its mysterious shadows over the spirit of an era…
Kintsugi

Kintsugi – episode 2

Kintsugi, literally meaning “gold mending” is an ancient Japanese practice that uses gold or silver to repair pottery…Aren’t the cracks and fragility of a ceramic teacup the same as those…

Upcycling – episode 1

Coolhunter Cristina Minelle chats with technical sales Eleonora Cella about upcycling or ‘creative recycling’ as a new philosophy for Beauty and not only. Don’t miss our first #bpodcast Download PDF:…

Boetti’s Alphabet reads “Best Wishes”

In the early seventies, following a trip to Asia, the artist Boetti returned to Rome with the idea of sending a series of drawings containing ‘words’ to female weavers in…

Wrapped up in blankets and… cosmetics?

25th of March 2020 LACKING AND DESIRE Everything begins with a lack of and desire. Man has always craved what he can’t have and today’s yearning is called a hug.…
la bandiera trasparente

Usawa: the flag flying in beauty

3rd of April 2020 Have you ever asked yourself what colours make up the world flag? Here’s a very interesting story… A few months back the Dutch designer Sven Signe Den Hartogh unveiled…