Bregaglio turns coolhunter! 

How so? Through exploring the cultural mood of the moment, observing new street fashion, travelling, capturing forward trends from this country or that city.
Trying to guess what tomorrow will bring through a continual muddying between art, fashion, gastronomy and beauty.
The search involves studying shop windows and visiting exhibitions, bars, clubs and metropolises.

Trying to intercept people’s passions and pleasures today!
Bregaglio is a company that thrives off imagination…
Coolhunting is all about predicting trends to find out what links marketing to our laboratory and business!

Surreal Shaman – episode 3

Coolhunter Cristina Minelle chats with technical service Katia Tudisco about Surreal Shaman. Surreal Shaman, is our third visual bpodcast  and the first one for the nutraceutical sector!  You can access it now…
Il tenebrismo nel beauty

Immersed in tenebrist darkness

The term tenebrism is used to describe a certain style of painting introduced by Caravaggio just before  the Baroque. It casts its mysterious shadows over the spirit of an era…

Upcycling – episode 1

Coolhunter Cristina Minelle chats with technical sales Eleonora Cella about upcycling or ‘creative recycling’ as a new philosophy for Beauty and not only. Don’t miss our first #bpodcast Download PDF:…

Boetti’s Alphabet reads “Best Wishes”

In the early seventies, following a trip to Asia, the artist Boetti returned to Rome with the idea of sending a series of drawings containing ‘words’ to female weavers in…
Crystal houses e la trasparenza

To be transparent

16th of April 2020 Just a few months ago in the world of before… In Amsterdam Crystal Houses, a new boutique created for Hermès by the architecture and urban design practice MVDRV using glass and…

Wrapped up in blankets and… cosmetics?

25th of March 2020 LACKING AND DESIRE Everything begins with a lack of and desire. Man has always craved what he can’t have and today’s yearning is called a hug.…
la bandiera trasparente

Usawa: the flag flying in beauty

3rd of April 2020 Have you ever asked yourself what colours make up the world flag? Here’s a very interesting story… A few months back the Dutch designer Sven Signe Den Hartogh unveiled…

A Wunderkammer by Bregaglio

A NEO-WUNDERKAMMER A ‘wunderkammer’ is a ‘cabinet of curiosities’ or rather a room in which precious objects are amassed. These rooms are a product of man’s inherent desire to store…
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